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Hi there
I'm Ariadna
Welcome to my portfolio where thoughtful design meets user-friendly experience.
"Very curious, always learning new tools on my freetime"
Ariadna Soriano
Product Designer
Toronto
BA of Industrial Designer Certificate of UX Design
438-978-3259
Adaptable
Stable
Analytic
Creative
Autonomy
Supportive
Personality
Collaborative
Self-reliant
Software
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Goals
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Work alongside passionate expert who excel in their fields.
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Contribute to meaningful improvements in people's lives through design.
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Create designs that are not only aesthetically pleasing but also intuitive and accessible.
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Make life easier for users by crafting designs that truly understand their needs and are effortless to interact with.
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Exploring the world.
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Diving into the Chinese language.
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Playing with the latest AI tools.
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Soaking up Toronto's vibrant events scene.
Passion
Skills
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Research & analysis: Journey mapping, Trend analysis, Market analysis, Competitive analysis, UX Research, Persona,
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Design & prototyping: Design systems, Wireframing, User flow, Rapid prototyping, Accessible design, Concept development.
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Strategy & Problem solving: User-Centered Design, Design thinking, Creative problem solving, Attention to detail, Business workflow.
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Collaboration & Communication: Managing different and various projects, Autonomous, Cross-functional collaboration, Adaptability in a fast paced environment.
Objectives
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Deliver cost-effective user experiences that balance business objectives with user needs.
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Bridge the gap between user insights and technical implementation.
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Foster innovation through creative and practical solutions.
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Enhance product usability by deeply understanding user behavior.
Pain Points
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Lack of opportunities to demonstrate my quick learning and determination, qualities I successfully proved in my previous startup role.
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I haven't had the opportunity to leverage my languages skills in previous roles, but I actively use them in research to access a broader range of online information across three languages.
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​Staying updated with new tools, trends, and best practices in a fast-changing industry can be challenging, but it’s made more manageable by following UX influencers and thought leaders.
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Ensuring user needs are met while achieving business objectives can be a delicate balancing act.
CV
Ariadna Soriano
BA of Industrial Designer Certificate of UX Design
Toronto
Product Designer
438-978-3259
SKILLS
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Design Tools: Figma, Adobe Creative Suite, Midjourney, Runway, Fusion 360, SolidWorks, Keyshot.
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Methodologies: User Research, Design Thinking, Journey Mapping, Persona Development, Prototyping, Competitive Analysis.
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Other Skills: 2D/3D Content Creation, Rapid Prototyping, UX/UI Design, Design Systems, Visual Communication.
UX Designer
Apex Mechanical LTD, (Toronto, Canada)
August 2024- Present
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Created digital content and user flows for the company website, ensuring accessibility, usability, and inclusivity.
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Conducted thorough user research and usability testing to guide design decisions, integrating feedback to improve user experience for internal and external customers.
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Developed and maintained a design system for consistent branding and functionality across all projects.
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Collaborated with stakeholders to create prototypes, wireframes, and design mockups using Figma.
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Applied Human-Centered Design methodologies such as empathy mapping, pain point analysis, and iterative prototyping to deliver a seamless website experience.
Industrial Designer
FOAMA, (Toronto, Canada)
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Designed and developed over 700 innovative products for B2B and B2C markets, utilizing user-centered design principles and collaborative cross-functional processes with marketing, engineering, and production teams.
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Delivered high-quality results within tight timelines through effective time management and agile workflows, ensuring alignment with business goals.
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Led the creation of 2D and 3D visual assets for rapid prototyping and final products, leveraging tools like Fusion 360, SolidWorks, and Midjourney.
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Implemented a custom quality control checklist to maintain excellence across all product lines.
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Communicated concepts and strategies using advanced design software and tools like Figma, Adobe Creative Suite, and Keyshot.
March 2020- March 2024
EDUCATION
Bachelor of Industrial Design
OCAD University, (Toronto, Canada)
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Specialized in sustainable design for consumer and commercial sectors, with a focus on interaction, experience, and applied innovation.
Certificate in User Experience Design
Google Career Certificates
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Mastered user-centered design methodologies, including wireframing, prototyping, and user research for desktop and mobile platforms.
PROFESSIONAL EXPERIENCE
Portfolio
Foodies Truck is a mobile app that helps users discover and track local food trucks in real time.
It features location updates, menu browsing, and pre-ordering for a seamless experience.
UX Design
I led the creation of high-end packaging solutions for the film industry, specializing in designing and developing 3D models for custom packaging to protect and transport expensive equipment.
Industrial Design
I designed innovative 3D models for high-fashion handbags, focusing on sustainable materials such as wood and other renewable resources.
My vision was to merge modern design with eco-conscious practices, creating luxurious yet environmentally responsible accessories that redefine style and sustainability
Fashion/ Product Exploration
CONTACT
Thank you for your visit and consideration. Please feel free to reach out to me at any time.
Toronto
438-978-3259
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